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Bearded model wearing a Lone Star shirt in a warm, dark workshop

TEXAS
ROOTS.

Independent apparel.
Texas grit. A dry sense of humor.

SHOP THE COLLECTION
46 DIRECT · NEW BRAUNFELS, TEXAS

COLLECTIONS.

TEXAS ROOTS.

GRIT & HUMOR.

AMERICAN SPIRIT.

New Braunfels Texas shirt hanging in a workshop

WHERE WE
CALL HOME.

46 Direct. A Hill Country original.
New Braunfels, Texas.

FIND YOUR NEXT SHIRT
Texas Proud worn at a Hill Country workshop

Texas heritage. American originals. Military mindset.

Products with some personality, from an independent brand in New Braunfels, Texas.

THE FINISHED
PRODUCT MATTERS.

We sampled a range of products, put them to the test, and took the time to choose the ones we’d be proud to put our name on.

That’s the standard for everything we offer: it should look right, feel right, and be something you’re proud to use. The finished product that reaches your door matters to us.

Thank you for supporting an independent Texas business.

Our story